Last week, I shared how I used ChatGPT as an SEO expert to streamline content creation. This week, I want to show a different approach – leveraging ChatGPT to develop a scalable SEO audit strategy.
The Challenge: SEO is hard
I consider myself pretty good at the technical side of SEO – I know what’s expected from me – HTML, schemas, sitemaps, headers, images alt texts, etc. But it’s still not trivial to make sure I didn’t miss anything.
One the other hand, content wise, I’m a moron – I’m not very good with keyword research, competition analysis, content writing, lead magnets. As soon as I start hearing about outreach and marketing, I’m completly lost..
The Solution: ChatGPT to the rescue
I started with the following prompt:
Please scan https://randomgeneratr.com/ and give any recommendations to increase traffic and usage. The site has:
- Many generators: https://randomgeneratr.com/all
- Multiple categories: https://randomgeneratr.com/categories
- Support for collecting results: https://randomgeneratr.com/docs/sidenotes
- Using multiple generators as packages: https://randomgeneratr.com/docs/packages
- Search feature
- Copy to Clipboard feature
- Share page (not share result) to Twitter,Facebook,LinkedIn,WhatsApp,iMessage,Email
- I’m currently working on a few articles (https://randomgeneratr.com/top100/unicorns, https://randomgeneratr.com/top100/vampires, https://randomgeneratr.com/top100/gargoyles) for more keywords.
Competition includes:
- Competition Site A
- Competition Site B
- Competition Site C
Generate a detailed SEO Audit and Growth Strategy
I got back a few clarification questions:
Thanks for the details! To create a thorough SEO audit and growth strategy for https://randomgeneratr.com/, could you please share:
- Your target audience (e.g., writers, RPG players, marketers)?
- Primary goals (e.g., more organic traffic, higher engagement, backlinks, brand recognition)?
- Monthly traffic volume (rough estimate if known)?
- Current SEO efforts (e.g., keyword research, backlink building, schema usage)?
- Any particular platforms you want to grow on (e.g., Google, Reddit, Pinterest)?
This will help tailor the strategy more effectively.
For which, to be honest, I didn’t really feel like answering – I would have expected ChatGPT to figure it out on its own… But anyway. here’s the answers:
- Writers, Game designers/developers
- more organic traffic, higher engagement, backlinks
- Currently very low – 100 visitors
- Whatever you recommend
- Whatever is simpler, and will require less outreach and more work on the website itself.
This resulted, after a whooping 13 minutes of thinking, a 11.5K words document which includes:
- Technical SEO Audit
- On-Page SEO & Content Strategy
- On-Site Engagement Tactics
- Backlink Strategies (Minimal Outreach)
- Competitive Analysis & Differentiation
- Schema & Rich Snippet Enhancements
With each section filled with actionable items.
I think I’ve got my work cut out for me for the next few days…